A deep, human-reviewed audit of your entire tracking setup - the part of the funnel a free crawl can't reach, where the most expensive gaps hide: purchase, payment, server-side conversions and value accuracy.
Everything the quick scan checks, plus the parts that need a real transaction or a connected account.
view_item β add_to_cart β begin_checkout β add_payment_info β purchase, verified end-to-end - including the events the free scan can only flag as "needs full audit".
purchase carries value, currency (ISO 4217), transaction_id and items[]. Without these, ROAS and value-based bidding optimise on broken data.
Meta CAPI / GA4 server-side / Ads enhanced conversions - is event_id consistent so browser and server events de-duplicate instead of double-counting?
Consent Mode v2 wiring, gcs signal correctness, and whether any tag fires before consent - a real risk in the EU.
Does GA4 purchase value match Meta Purchase value? Mismatched numbers quietly erode trust in every report.
Email or phone leaking into URLs or event params - a ToS and GDPR problem hiding in plain sight.
Something you can act on - or forward to a client - the same day.
The deliverable is not just a list of errors. It is a prioritised fix plan: what to fix now, what can wait, how it affects advertising, and what to hand to a developer.
See the surface gaps in seconds, then we go deep on the rest. No account needed to begin.