A theme update, a new consent banner, a developer cleaning up "unused" scripts - any deploy can strip your tags. Without monitoring you discover it weeks later, after the data is already gone. duckmetric watches for you.
Add the URLs that matter - home, key product, checkout - and the platforms and events that must keep firing.
Each run opens the page in a real browser and checks the tags and events are still firing correctly.
When something goes from OK to broken, you get a message - by email, Slack or Microsoft Teams. No daily noise, just the moment it matters.
A clear message naming the site, the page and exactly what stopped firing.
Drop alerts straight into the channel your marketing or dev team watches.
Same alerts via a Teams webhook for organisations that live in Teams.
A purchase tag that's been dead for three weeks isn't just missing data - it's three weeks of ad spend optimised on nothing, conversions your campaigns never learned from, and reports that lied to everyone reading them. Catching it on day one is the cheapest insurance in your stack.
Start with a free scan, then turn on monitoring for the pages you can't afford to lose.